Analyze the components of the consumer decision-making process The consumer decision-making process begins with need recognition, when stimuli trigger awareness of an unfulfilled want. If additional information is required to make a purchase decision, the consumer may engage in an internal or external information search. The consumer then evaluates the additional information and establishes purchase guidelines. Finally, a purchase decision is made. When a purchase creates cognitive dissonance, consumers tend to react by seeking positive reinforcement for the purchase decision, avoiding negative information about the purchase decision, or revoking the purchase decision by returning the product.
Bachelor's thesis IMPACTS OF SOCIAL MEDIA ON CONSUMER BEHAVIOR – Decision Making Process
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Metrics details. Furthermore the choices are significantly influenced by the changes in decision making context for example time pressure and endless opportunities. This study is based on theoretical reasoning and empirical data. The results show that the choice of decision making strategy will depend on the social potential the products have. This topic is of outmost importance to all BtoC marketers.