How Dirty Lemon's business model caters to modern consumers
In: Business and Management. Many articles published by experts tout the belief that shoe selection is important component of preventing running injury. It should be noted the articles purporting this belief do not reference case studies or controlled clinical trials. Retrospective case studies are available which demonstrate a running injury that was alleviated by switching to a different running shoe.
But how effective are FMCG influencer marketing campaigns at driving positive results for brands? Many FMCG brands pride themselves on their niche target audience. Vegan food, for example, has seen an increase in interest over the past five years. In line with this, we have seen brands cater their products and entire business towards this exact audience.