In: Other Topics. Porsche Case Study Michael S. Analyze the buyer decision process of a traditional Porsche customer. The buyer decision process of a traditional Porsche customer reflects the four factors influencing consumer behavior; cultural, social, personal, and psychological. Porsche targets the affluent and creates a culture of exclusivity in owning a Porsche. The typical customer buys into this culture and buys the car for these reasons. Porsche owners tend to believe they are their own Social class.
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Please join StudyMode to read the full document. The case brief, using the basic problemsolving model, provides a carefully structured approach for the student to more precisely define key facts, identify valid strategic problems, and more pointedly define, discuss and recommend relevant courses of action. In addition to describing the model used in the brief, the session will interactively demonstrate an exploration of a short case using the case brief format. Each of you will write a case brief. It should not exceed five pages typed, singlespaced.
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