The ready to eat breakfast cereal industry in 1994 case study

Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions. Reading up the HBR fundamentals helps in sketching out business case study analysis and solution roadmap even before you start reading the case study. It also provides starting ideas as fundamentals often provide insight into some of the aspects that may not be covered in the business case study itself.
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Ready-To-Eat Breakfast Cereal Industry In (B) Case Study Solution

Flexible manufacturing plants resulted in a rather high supply-side substitutability between different cereals. This implies that RTE cereal producers operate in a broader cereal industry as opposed to one for only a specific type, such as puffed or shredded wheat cereals. After World War II there was an increase demand for vitamin fortification products. Why has RTE cereal been such a profitable business?
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Ready-to-Eat Breakfast Cereal Industry: Philip Morris Case Solution

The Ansoff Product Market Grid suggests four generic growth strategies. Ready-to-eat breakfast cereal has historically been a stable and highly profitable industry, dominated by the Big Three of Kellogg, General Mills, and Kraft General Foods Post. In , private label cereals are making significant market share gains, and promotional competition among the manufacturers of branded cereals is heating up.
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