Executive Summary The strategic opportunity is to choose between international standardization and the Henkel European model of local heritage. The main difference is demographics ; Southern Europeans prefers less powerful detergents combined with bleach washed in low temperatures whereas Northern tradition involved with powerful detergents without bleach combination washed in hotter water. Packaging differs also; north people want compact product but in south people want big boxes. Went public in
Henkel Kgaa Detergents Division Case 9 Free Essays
This Data Analytics Simulation: Strategic Decision Making case study introduces the power of analytics in decision-making. As the brand manager for laundry detergent, one must implement decisions to boost brand performance through the application of sophisticated analytic techniques. This is geared to determining issues and strategies which could help a company in the long run. Not the questions you were looking for? Convenience and Club were the trade channels with the highest rates, so the received a higher percentage of the category budget.
Data Analytics Simulation: Strategic Decision Making – Case Solution
Assignment: Q 1. Nirma was introduced at a price that attracted the cost-conscious Indian consumer. Prior to , Wheel had existed, for about a decade, in the bar form before it was launched as a powder. In its new avatar, the principal task of Wheel was to arrest the growth of Nirma and exploit the emerging low-end market potential. This product was created specifically by Hindustan Lever to counter Nirma, the low cost detergent, which had taken the ground away from Surf, the top selling detergent at that time From HLL.
Submitted to: Dr. Antonio V. Statement of the Problem. References……………………………………………………………………8 1. You grab your humongous bottle of Tide and head on down to the laundry room.