Lvmh and luxury goods marketing case study

It has particularly strong positions in Europe through the brands united under LVMH are well-known throughout the world, and its products are popular worldwide. At the same time, it is necessary to take into consideration the fact that, like any other company operating in the market of luxury goods, LVMH has to pay particular attention to peculiarities of the market. To put it more precisely, it is necessary to realize that the market of luxury goods is quite specific and companies operating in this market often face some difficulties. First of all, it should be said that the company, i.
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Louis Vuitton - LVMH and Luxury Goods Marketing

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Luxury’s Talent Factories

Bespala, Y. Index Topic Page No. Luxury brands are becoming more a more popular everyday. More people are spending more just os they can have the name brand look. Except, not many people really know what they are paying for. In the external.
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Luxury’s Talent Factories

When you see a couture show on TV around the world, you dream. When you enter a Dior boutique and buy your lipstick, you buy something affordable, but it has a dream in it. Arnault acquires many different brands, and his portfolio approach would reduce the risk exposure to fashion cycles; if demands for watches or jewelry declined, clothing or accessory sales would offset any losses. Arnault is also able to cut costs by eliminating redundancies in sourcing and manufacturing, his list of stable brands is able to translate into stronger bargaining positions when negotiating leases for retail space or purchasing advertising.
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It has particularly strong positions in Europe through the brands united under LVMH are well-known throughout the world, and its products are popular worldwide. At the same time, it is necessary to take into consideration the fact that, like any other company operating in the market of luxury goods, LVMH has to pay particular attention to peculiarities of the market. To put it more precisely, it is necessary to realize that the market of luxury goods is quite specific and companies operating in this market often face some difficulties. First of all, it should be said that the company, i. At first glance, LVMH has managed to fulfill this task until the early s.
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