Reasons why case study is important

By Dr. Saul McLeod , updated Case studies are in-depth investigations of a single person, group, event or community. Typically, data are gathered from a variety of sources and by using several different methods e.
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What are some reasons for using a case study approach?

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The case study approach | BMC Medical Research Methodology | Full Text

Metrics details. The case study approach allows in-depth, multi-faceted explorations of complex issues in their real-life settings. The value of the case study approach is well recognised in the fields of business, law and policy, but somewhat less so in health services research. Based on our experiences of conducting several health-related case studies, we reflect on the different types of case study design, the specific research questions this approach can help answer, the data sources that tend to be used, and the particular advantages and disadvantages of employing this methodological approach.
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The case study approach

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? Here are 5 reasons why you need to invest in case studies to increase your conversions. In fact, we make a regular effort to communicate with our customers to produce great case studies.
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Any business, large or small, benefits from client testimonials. But why are case studies important for your business? Reviews and testimonials only tell half the story. Having evidence-based case studies detailing how you helped a customer solve their problem can be a highly effective marketing and lead generation tool for your business. Used well, and you can immediately create empathy with your customer.
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