A Case Study in Collusion: The Hack and Release of Emails - The Moscow Project
Executive Summary : Bharatiya Janata Party leader Narendra Modi's election juggernaut in the Lok Sabha polls is an example of howto prepare and successfully implement a marketing and branding campaign. Irrespective of your faith, ideology and voting decision, there has been no escaping Modi. His image and in-your-face messaging have overshadowed all other brands - even that of his own party. This case study looks at the strategy and tactics behind the creation of Brand Modi. Pitching a specific leader as a driver of change and to mobilise voters' support is hardly a new political strategy. Advani and Atal Bihari Vajpayee its prime ministerial candidates in the past remember the Ab ki baari Atal Bihari slogan in ? The Congress party's projection of Indira Gandhi as the country's tallest leader with its 'Indira lao desh bachao' tagline in the s is another such example.
Election studies which are here defined as scholarly work focusing on the major phases of the electoral process, i. This sub-genre, being relatively more visible than other studies of representative democracy, has specific implications, in the academic but also in the political arena, which are the focus of this critical review of the literature on Indian elections since the s. The paper argues that election studies are really in between science and politics, and that it is important, therefore, to contextualize them.
Also, we created both Google and Facebook advertising campaigns. These campaigns were designed to increase name recognition and to attract users to the updated website. In addition, a retargeting campaign was used to reach out to those people that did visit the website. A political candidate was in need of advertising and a website update. He was running for local office and needed a way to promote himself and his platform.